Home Health And Wellness Tips Fitbit and the CFDA Partner to Explore the Future of Fashion Wearables

Fitbit and the CFDA Partner to Explore the Future of Fashion Wearables

12 min read

Potential new designer Fitbit bands

In in the present day’s world, the intersection of style and know-how isn’t solely turning into unavoidable but vitally essential. Consumers want the greatest of each worlds: tech that serves a useful function and integrates into their private type. And Fitbit, which at present presents designer collaborations with Tory Burch, PUBLIC SCHOOL, and Simply Vera Vera Wang, stays committed to making that occur.

To continue pushing the envelope of what’s potential, Fitbit lately partnered with the Council of Fashion Designers of America (CFDA)—a not-for-profit organization recognized for advancing the work of some of style’s most forward-thinking designers—to create a design alternative that may foster creativity among the greatest and brightest rising designers.

Together, Fitbit and the CFDA chose 5 up-and-coming brands targeted on the intersection of style and tech who additionally share Fitbit’s commitment to approachability, versatility, and innovation: Chromat, DYNE, PH5, EFM, and Kim Shui.

The ask? Design Fitbit Versa equipment that showcase the brand’s vision for the future of wearables. A variety committee made up of key stakeholders from CFDA, Fitbit, PUBLIC SCHOOL, and Target then chosen the designs that greatest aligned with Versa by means of a seamless integration of type, style, and performance.

“The partnership between the CFDA and Fitbit opened the door for these five designers to imagine the next wave of fashion tech, an increasingly important space for our membership as technology becomes ever more prevalent in everything we do,” says Adam Roth, vice chairman of strategic partnerships at the CFDA.

Learn more about the designers, their proposals, and then discover out which workforce’s work you should purchase later this yr.

Get to Know the Brands


Drawing on founder Becca McCharen-Tran’s background in structure, New York City-based Chromat has been designing swim and athletic wear for robust, highly effective women since 2010. Each collection explores the intersection of architecture, style, and know-how via progressive design and technical fabrics that match impeccably, empowering women and enhancing their our bodies—regardless of the shape or measurement.

For Fitbit, Chromat’s six submissions drew inspiration from robust metals—by incorporating delicate chains, chunky hyperlinks, and O-ring accessories—and street-to-sport wear—by bringing leather and breathable elastomer bands and magnetic closures into the mix.


Like their moniker, menswear brand DYNE is a unit of drive breaking the traditional limitations of lively apparel. Since its inception, DYNE has reimagined wearable tech—each bit of the model’s athleisure-focused line accommodates NFC (near-field communication) know-how, which offers shoppers with interactive experiences based mostly on their clothes. By combining cutting-edge methods and technical supplies with traditional materials and old-world craftsmanship, DYNE creates clothes that permit you to effortlessly transition between work and play.

For Fitbit, DYNE instructed flexible bands created from knit and neoprene, durable equipment made of carbon fiber, modern neoprene straps fitted with a low-profile Velcro fastener, and an exercise-friendly band made of bonded neoprene mesh.


Founded in 2014 by Wei Lin, a seven-time Ironman triathlete, and created by award-winning designer Mijia Zhang, PH5 is a up to date women’s model recognized for mixing traditional structural knitwear methods with a futuristic design aesthetic and high-tech textiles. “PH5” alludes to the numeric pH scale. According to the company’s web site, “If 7 represented androgynous unisex labels and 1 represented the extreme feminine or sexy brands, PH5 would be a brand that’s leaning more towards the edgier side while keeping a touch of femininity.”

For Fitbit, PH5 proposed six varieties of knit bands in a spread of shapes and colors, together with a stripe design impressed by the TCS New York City Marathon and another offering the shine and luxurious of metallics.


Engineered For Motion, or EFM, is a menswear model recognized for creating trendy, refined attire that helps all the methods a body strikes throughout the day. Founded in New York in 2014, EFM has been at the forefront of creating fabrics, manufacturing methods, and considerate design details that permit their clothing to breathe, stretch, and enhance males’s ease of motion. The outcome isn’t athleisure, however extremely engineered and well-crafted garments with a refined sensibility and objective.

For Fitbit, EFM reimagined the texture and closing mechanism of wearable bands, weaving in materials that incorporate every thing from reflective tape to sports activities leather.


Kim Shui’s designs—which deliver collectively parts of urban type, basic materials, sportswear, classic, and couture—are as eclectic as she is. The Chinese-American Shui was born in the US however raised in Rome, Italy. She graduated from Duke University with a double major in economics and French earlier than pursuing style design at Parsons The New School for Design, New York and Central St. Martins, London. She’s recognized for mixing issues that would clash, however end up working collectively in an sudden method.

For Fitbit, Kim Shui explored a friendship bracelet in leather-based/suede and nylon thread, printed rubber and nylon bands inspired by Kandinsky’s art, and a sequence bracelet that may look extra fantastic jewellery than tech accent.

Coming Soon to Fitbit.com and a Target Near You

While all the designs brought a singular and invaluable perspective to the design course of, the committee finally gave PH5 the inexperienced mild to deliver three of their colorful, playful knit-band designs to market.

“We felt that the bands would seamlessly deliver type to Versa whereas remaining true to PH5’s signature aesthetic,” says Youmi Bang, Fitbit’s senior product advertising manager in equipment. “As Fitbit continues to spend money on totally different supplies, like the woven bands for Versa Special Edition, we’re excited to dive deeper into textiles with a associate like PH5.”

Select designs from the PH5 assortment will probably be bought solely at fitbit.com and Target in 2018 (Versa bought individually). More info on worth and availability can be shared when the full line is introduced later this summer time. To be the first to discover out, go to fitbit.com.

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