What do you suppose of while you hear the phrase “strong?” An picture of a weightlifter, Olympian, or somebody that may face up to quite a bit of bodily exertion? Strong is a phrase that evokes photographs of bodily health and being “tough.”
However, new analysis carried out by Course5 Intelligence on behalf of Fitbit in August and November 2021 in the UK,* 83 % of Brits agree that definitions of robust ought to embody greater than attributes of bodily power and in consequence, virtually 7 in 10 UK respondents (67 %) consider its main definition in the dictionary must be up to date.
This analysis comes as half of Fitbit’s newest marketing campaign, “What’s Strong with You,” which celebrates multidimensional ways during which individuals outline their private power past the conventional bodily sense, be it emotional, religious, or psychological. The findings deal with the disparity between how “strong” is known by the plenty and the way it’s perpetuated by dictionaries and sources of data.
Over half (54 %) of Brits surveyed recognise that the definition of true power is a mixture of psychological and bodily traits whereas a 3rd (35 %) outline it as the potential to take care of the stresses and challenges that life can current us with. Like Brits, Fitbit wish to see the notion of robust expanded to embody a extra holistic and inclusive which means, each bodily and psychological.
When it involves how individuals construct psychological power to really feel able to tackle every day, sleep comes out on high with 71 % of Brits surveyed saying a great evening’s relaxation helps them really feel robust. Physical train got here second (51 %), whereas the aware exercise of setting objectives got here third (30 %).
“At Fitbit, we recognise that being strong comes in many guises be it physical, mental or emotional. Strength is all-encompassing and this should be reflected in all meanings of the word ‘strong’,” Lucy Sheehan, Head of Marketing UK at Fitbit, stated of the analysis. “At Fitbit we believe it’s important to have a holistic approach to our wellness, and this mindset should apply to what makes us strong as well.”
As half of its What’s Strong With You marketing campaign, Fitbit is on a mission to crowdsource definitions of “strong” from individuals throughout the UK and Ireland. Join the dialog and share your definition on Facebook and Instagram with #WhatsStrongWithYou.
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*A survey by Course5 Intelligence carried out on behalf of Fitbit in August 2021 of 13,053 adults in 12 nations throughout Europe, Middle East, and Africa. (UK, Ireland, France, Germany, Italy, Spain, Netherlands, Norway, Sweden, Poland, South Africa, and UAE), with extra survey questions shared in the UK, Netherlands, and Ireland in November 2021. The members are a consultant pattern as chosen by Course5 Intelligence.
** Fitbit Premium is barely obtainable in choose languages. Content & options topic to alter. Access these companies in the Fitbit app. Fitbit app is barely obtainable for compatible Android and iOS devices. Internet connection required to be used.
*** Calm content material is barely obtainable in English, Spanish, Portuguese, French, German, Japanese, and Korean.
This data is for academic functions solely and isn’t meant as an alternative to medical prognosis or remedy. You shouldn’t use this data to diagnose or deal with a well being downside or situation. Always verify together with your physician earlier than altering your weight loss plan, altering your sleep habits, taking dietary supplements, or beginning a brand new health routine.